Western Digital Purple Pro 10TB 7200rpm SATA 6Gb/s 256MB Cache 3.5" Internal Hard Drive (WD101PURP)

Western Digital Purple Pro 10TB 7200rpm SATA 6Gb/s 256MB Cache 3.5" Internal Hard Drive (WD101PURP)
Western Digital Purple Pro 10TB 7200rpm SATA 6Gb/s 256MB Cache 3.5" Internal Hard Drive (WD101PURP)

Western Digital Purple Pro 10TB 7200rpm SATA 6Gb/s 256MB Cache 3.5" Internal Hard Drive (WD101PURP)

Regular price R 7,399.00 Sale price R 7,089.00 Save R 310
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VAT included. Delivery is free on orders over R1,000*.
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More Information

10TB Storage Capacity
- Form Factor: 3.5"
- Interface: SATA 6Gb/s
Spindle Speed: 7,200 RPM
- Cache: 256MB
- Data Transfer Rate: 265MB/s
CMR Recording Technology

WD Purple™ Pro drives are designed for advanced AI-enabled recorders, video analytics servers and deep learning solutions requiring additional capacity, performance and workload capability.


  • Engineered with advanced capabilities needed for high-end smart video solutions
  • High performance, reliability and workload capability for advanced AI-enabled recorders, video analytics appliances, deep-learning servers and cloud-based storage, including RAID and JBOD configurations.
  • Supports up to 550 TB/yr workload rate2.
  • Designed with tarnish-resistant components for harsh environments, and with additional robustness for multi-bay enclosures

Storage for advanced smart video solutions
WD Purple™ Pro drives are designed for new generations of high-end AI-enabled recorders, video analytics appliances, deep-learning servers and cloud solutions that can benefit from high-capacity storage with high performance and additional workload capability.  WD Purple Pro drives feature AllFrame™ AI technology, which helps reduce frame loss, improve overall video playback, and not only enables recording of multiple streams per camera but also supports up to 32 AI streams per drive for deep learning analytics within the system.  WD Purple Pro drives also feature enterprise-class performance, data integrity and drive reliability, especially in larger-scale systems and enclosures where operational vibration is present.

Empower your smart video solution.
Western Digital is a worldwide leader in the hard drive industry. With WD Purple™ Pro smart video storage, you have a drive engineered for high performance, durability and workload capability for advanced always-on AI-enabled smart video recorders, appliances, and servers.  Efficiently and effectively extract value and insights from streamed and stored video, and help deliver a smarter world with advanced WD Purple Pro smart video storage.

Western Digital's exclusive AllFrame™ AI technology
All WD Purple™ Pro drives are equipped with AllFrame AI technology, which not only improves ATA streaming to help reduce frame loss and improve overall video playback, but supports up to 32 AI streams for Deep Learning analytics within the system.

Multiple cameras, multiple streams
Modern recorders now support multiple video streams per camera.  WD Purple™ Pro drives are optimized to support up to 64 HD single-stream cameras4, and can also support many of the latest smart cameras that transmit multiple streams.  With this flexibility, you can upgrade or scale your security or smart video solution in the future.

Advanced workload capability for advanced systems
WD Purple™ Pro drives feature a workload rating up to 550TB/year2 to support the heavy video data capture and analysis found in advanced AI-enabled recorders, video analytics appliances, deep learning analytics servers and cloud-based storage.  The combination of streaming optimizations and enhanced durability and reliability make WD Purple Pro smart video storage ideal for all analytics servers, whether processing video streamed directly from cameras or large-scale captured video data sets.

Designed for reliable operation in advanced high-performance smart video solutions
With an MTBF of up to 2.5 million hours3 (12TB, 14TB, and 18TB1), WD Purple™ Pro drives are engineered for advanced smart video solutions that operate 24/7. With tarnish-resistant components and full multi-bay support, WD Purple Pro drives deliver reliable operation in large scale surveillance systems even in harsh environments.

Field-proven high capacity
Now on its 6th generation, field-proven HelioSeal™ technology delivers trusted high-capacity WD Purple™ Pro hard drives (12TB, 14TB and 18TB1) for the massive storage needs of AI-driven smart video and deep learning analytics.

Proactive storage management with WDDA
Western Digital® Device Analytics™ (WDDA) provides a wealth of storage device parametric operational and diagnostic data to compatible systems; algorithms interpret the data and direct the system to alert system administrators of specific recommended actions to address potential issues.  WDDA is intended to empower OEMs, system integrators, and IT professionals to better monitor and proactively manage supported storage devices to maintain optimal operation.

Technical Specifications

Brand Western-Digital
Series Purple Pro
Model WD101PURP
Capacity 10TB
Form factor 3.5 Inch
Advanced Format (AF) Yes
Recording technology CMR
RoHS compliant Yes
Product Features
Cameras supported Up to 64 HD
AI streams 32
Firmware feature name AllFrame AI
Tarnish resistant components Yes
Buffer to Host Max Interface Transfer Rate 6Gb/s
Host to/from Drive Sustained Interface Transfer Rate 265MB/s
Cache 256MB
RPM 7200
Reliability/Data Entigrity
Load / Unload Cycles 600,000
Annualized Workload Rating Up to 550 TB/year
Non-Recoverable Read Errors Per Bits Read <1 in 10^15
MTBF 2,000,000
Power Management
Average Read/Write Power Requirements 9W
Average Idle Power Requirements 8W
Average Standby and Sleep Power Requirements 0.5W
Environmental Specifications
Operating Temperature 0°C to 65°C
Non-operating Temperature -40°C to 70°C
Operating Shock 70Gs
Non-operating Shock 250Gs
Idle Acoustics 34dBA
Seek Acoustics 38dBA
Physical Dimensions
Dimensions 26.1mm x 147mm x 101.6mm
Weight 0.75Kg

Please Note: We rely that the relevant manufacturers provide adequate information for the products we promote. Errors and Omissions could be expected.


Delivery Locations & Estimations

Johannesburg, Pretoria Area
Delivery time: 1-3 working days
Cape Town, Durban Area
Delivery time: 2-4 working days
Outlying Areas
Delivery time: 3-5 working days

Our picking, packing and delivery is linked to what you order, where you want it delivered and how you choose to pay, so delivery times can vary. Estimates are provided below to help you shop. Once your order has been picked, you will receive a tracking number*.

Certain Gauteng orders go out with local couriers.

Yes. If you want to collect your order, send us an email on hello@quicktech.co.za with your request and we will gladly assist.

Yes, all of our products come out with their factory set warranty (normally 12 months) unless stated otherwise.

You can contact us on hello@quicktech.co.za and initiate a return. Should the product be defective, we will schedule a courier. If the return is "change of mind", a delivery address will be provided and you, the client, must courier it back to us.

Learn more: Return Policy

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